Montréal’s public art program attracts people to specific locations throughout the city, encouraging visitors to linger. This helps stimulate the economy, as people often also visit nearby retailers.
Interactive artworks in Montréal’s public spaces range from audiovisual sound sculptures and light installations to engaging and playful experiences. But while these installations are entertaining, there is often a certain uniformity across these different works.
The rise of social media has encouraged people to look for Instagrammable experiences and TikTok-worthy content. As a result, many public art installations in Montréal have been designed with social media visuals in mind.