In an industry experiencing shifts in demand and heightened competition, the partnership between artists and foundries has never been more critical. Brett Barney, CEO of American Fine Arts Foundry, brings decades of expertise to the forefront, guiding artists through innovative strategies to preserve their vision and enhance profitability. Here’s how our collaboration with artists under Brett’s guidance has redefined the art of sculpture production.

1. Transitioning to Wax: Moving from clay to wax might be an adjustment, but it’s a cost-effective one. Wax bypasses the need for an initial mold, significantly reducing upfront expenses. This change, particularly beneficial for newcomers aiming for gallery representation, can halve major initial costs. Brett endorses Westech’s Revolution Wax for its design with bronze artists in mind, a testament to our commitment to artist-centric solutions.
2. Understanding Perceived Value: The market often values complexity and size. Brett advises considering how the form and stature of a sculpture might influence its perceived worth without compromising artistic integrity. It’s about balancing consumer psychology with creative expression.
3. Minimizing Fabrication: Brett champions the concept of envisioning your work as a singular entity to reduce the need for separate fabrications, thereby lowering costs. Simplifying the creation process without diluting artistic essence is key.
4. Optimizing Casting Thickness: With a keen eye on the sculpture’s dimensions, Brett reminds artists that thinner elements may require solid casting, increasing material costs. His open-door policy for consultation reflects our foundry’s role as a true collaborator in realizing efficient yet ambitious artistic projects.
5. Choosing Bases Wisely: A sculpture’s base should enhance, not overshadow, nor unduly inflate costs. Brett suggests alternatives like granite to achieve visual impact without financial strain, demonstrating our holistic approach to sculpture production.
6. Exploring Patination: Brett encourages artists to venture beyond traditional patinas to elevate their work’s uniqueness and value. Our foundry’s expertise in patination offers artists a palette to enhance their sculptures, adding the final touches that captivate and inspire.